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💪 Fitness Creators · 85 profiles

Fitness Influencer Rates

Sponsorship benchmarks for fitness and wellness creators across YouTube, Instagram, and TikTok. Fitness is one of the highest-conversion niches in influencer marketing — audiences are actively purchase-motivated for supplements, apparel, and training equipment.

Fitness Rate Ranges
YouTube Dedicated $0 – $300K
Instagram Post $0 – $160K
TikTok Post $6K – $60K
Jeff Nippard
Fitness & Bodybuilding
Jeff Nippard
6.5M total reach
From $10K/post
Jeff Cavaliere
Fitness & Athletic Training
Jeff Cavaliere
16M total reach
From $15K/post
Jeremy Ethier
Fitness & Exercise Science
Jeremy Ethier
7.2M total reach
From $10K/post
Chris Heria
Calisthenics
Chris Heria
6M total reach
From $10K/post
Chloe Ting
HIIT & Home Workouts
Chloe Ting
30M total reach
From $15K/post
Cassey Ho
Pilates & Fitness
Cassey Ho
10.3M total reach
From $8K/post
Kayla Itsines
Women's Fitness
Kayla Itsines
17.4M total reach
From $15K/post
Jen Selter
Fitness & Lifestyle
Jen Selter
13.8M total reach
From $10K/post
Michelle Lewin
Fitness Modeling
Michelle Lewin
16.2M total reach
From $10K/post
Natacha Océane
Evidence-Based Female Fitness
Natacha Océane
3.8M total reach
From $8K/post
Whitney Simmons
Gym & Motivation
Whitney Simmons
7.5M total reach
From $6K/post
Andrew Huberman
Neuroscience & Health
Andrew Huberman
14.5M total reach
From $25K/post
Dr. Rhonda Patrick
Longevity Science
Dr. Rhonda Patrick
2M total reach
From $15K/post
Pamela Reif
HIIT & Home Workouts
Pamela Reif
24M total reach
From $20K/post
Noel Deyzel
Bodybuilding & Nutrition
Noel Deyzel
10.5M total reach
From $10K/post
Calum Von Moger
Bodybuilding
Calum Von Moger
6M total reach
From $10K/post
Stephanie Buttermore
Fitness Science & Intuitive Eating
Stephanie Buttermore
2.7M total reach
From $6K/post
Heather Robertson
Home Workouts
Heather Robertson
4.1M total reach
From $4K/post
Adriene Mishler
Yoga & Mindfulness
Adriene Mishler
14.5M total reach
From $15K/post
Sydney Cummings Houdyshell
HIIT & Strength Training
Sydney Cummings Houdyshell
3.2M total reach
From $4K/post
Nick Bare
Ultra Running & Bodybuilding
Nick Bare
2.5M total reach
From $8K/post
Alan Thrall
Powerlifting
Alan Thrall
950K total reach
From $2K/post
Dr. Mike Israetel
Strength Science
Dr. Mike Israetel
2.7M total reach
From $5K/post
Jon Call
Strength & Acrobatics
Jon Call
8M total reach
From $10K/post
Sarah Stevenson
Fitness & Lifestyle
Sarah Stevenson
3.3M total reach
From $8K/post
Meg Gallagher
Powerlifting for Women
Meg Gallagher
950K total reach
From $2K/post
Natalie Jill
Functional Fitness Over 40
Natalie Jill
1.7M total reach
From $5K/post
Omar Isuf
Strength Training
Omar Isuf
1.9M total reach
From $3K/post
Elliot Hulse
Strength & Mindset
Elliot Hulse
2.4M total reach
From $3K/post
Greg O'Gallagher
Physique & Aesthetics
Greg O'Gallagher
1.6M total reach
From $5K/post
Thomas DeLauer
Keto & Metabolic Health
Thomas DeLauer
4M total reach
From $8K/post
Tim Ferriss
Health Optimization & Podcast
Tim Ferriss
2.9M total reach
From $15K/post
Joe Wicks
HIIT & Nutrition
Joe Wicks
10.7M total reach
From $12K/post
Daniel Vadnal
Calisthenics Science
Daniel Vadnal
2.5M total reach
From $3K/post
Brendan Meyers
Calisthenics & Physique
Brendan Meyers
2.8M total reach
From $4K/post
Ryan Humiston
Gym Workouts & Humor
Ryan Humiston
3.1M total reach
From $4K/post
Marcus Filly
Functional Bodybuilding
Marcus Filly
1.7M total reach
From $4K/post
John Meadows
Bodybuilding
John Meadows
600K total reach
Scooby
Natural Bodybuilding
Scooby
900K total reach
From $2K/post
Peter Czerwinski
Competitive Eating & Fitness
Peter Czerwinski
1.9M total reach
From $2K/post
Brandon Carter
High Performance Fitness
Brandon Carter
1.5M total reach
From $3K/post
Lazar Angelov
Fitness Modeling
Lazar Angelov
17.3M total reach
From $8K/post
Ulisses Jr
Classic Physique
Ulisses Jr
10.4M total reach
From $25K/post
Simeon Panda
Bodybuilding
Simeon Panda
8.2M total reach
From $8K/post
Rob Lipsett
Fitness & Lifestyle
Rob Lipsett
1.1M total reach
From $3K/post
Mikko Salo
CrossFit
Mikko Salo
230K total reach
From $2K/post
Mat Fraser
CrossFit
Mat Fraser
650K total reach
From $3K/post
Brooke Ence
CrossFit & Fitness
Brooke Ence
1.2M total reach
From $2K/post
Ashley Horner
Women's Strength
Ashley Horner
620K total reach
From $3K/post
Abby Pollock
Evidence-Based Female Fitness
Abby Pollock
1.8M total reach
From $3K/post
Liz Kaeber
Fitness
Liz Kaeber
2.7M total reach
From $3K/post
Ann-Kathrin Rütten
Fitness
Ann-Kathrin Rütten
2.2M total reach
From $2K/post
Tibo InShape
Fitness
Tibo InShape
25.5M total reach
Ranveer Allahbadia
Podcasting & Fitness
Ranveer Allahbadia
8.3M total reach
From $10K/post
Anna Zak
Fitness
Anna Zak
6M total reach
From $5K/post
Cedric Doumit
Fitness
Cedric Doumit
4M total reach
From $3K/post
Anna Nystrom
Fitness
Anna Nystrom
13.3M total reach
From $13K/post
Tammy Hembrow
Fitness
Tammy Hembrow
22.8M total reach
From $22K/post
Bradley Martyn
Fitness
Bradley Martyn
10.1M total reach
From $8K/post
Larry Wheels
Fitness
Larry Wheels
6.1M total reach
From $5K/post
Christian Guzman
Fitness
Christian Guzman
5.2M total reach
From $6K/post
Greg Doucette
Fitness
Greg Doucette
2.9M total reach
From $3K/post
Leo Longevity
Fitness
Leo Longevity
695K total reach
From $1K/post
More Plates More Dates
Fitness
More Plates More Dates
2.5M total reach
From $3K/post
Steve Cook
Fitness
Steve Cook
3.8M total reach
From $5K/post
Ryan Terry
Fitness
Ryan Terry
2.6M total reach
From $4K/post
Ulisses Jr.
Fitness
Ulisses Jr.
5.7M total reach
From $7K/post
Mat Fraser
Fitness
Mat Fraser
1.9M total reach
From $4K/post
Tia-Clair Toomey
Fitness
Tia-Clair Toomey
2.3M total reach
From $4K/post
Rich Froning Jr.
Fitness
Rich Froning Jr.
2.8M total reach
From $5K/post
Boho Beautiful
Fitness
Boho Beautiful
6M total reach
From $4K/post
Psyche Truth
Fitness
Psyche Truth
3.7M total reach
From $2K/post
Sadhguru
Fitness
Sadhguru
27.7M total reach
From $20K/post
Wim Hof
Fitness
Wim Hof
7.2M total reach
From $8K/post
Mario Tomic
Fitness
Mario Tomic
920K total reach
From $1K/post
Lean Gains
Fitness
Lean Gains
555K total reach
From $2K/post
Dr. Rhonda Patrick
Fitness
Dr. Rhonda Patrick
2.9M total reach
From $4K/post
Sage Canaday
Fitness
Sage Canaday
595K total reach
From $1K/post
Ben Greenfield
Fitness
Ben Greenfield
1.5M total reach
From $4K/post
Eva Andressa
Fitness
Eva Andressa
8.4M total reach
From $8K/post
Alice Liveing
Fitness
Alice Liveing
2M total reach
From $4K/post
Brittany Dawn
Fitness
Brittany Dawn
2M total reach
From $3K/post
MadFit
Fitness
MadFit
13.9M total reach
From $8K/post
Yeferson Cossio
Fitness
Yeferson Cossio
40M total reach
From $12K/post
MadFit
Fitness
MadFit
12.3M total reach
From $8K/post

Fitness creators command premium rates from supplement brands, sportswear labels, and health tech companies. Long-term ambassador contracts are standard in this niche, often running 6–12 months with exclusivity clauses for competing brands.

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