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Sports Creators · 16 profiles

Sports Influencer Rates

Sponsorship benchmarks for sports creators and athlete-influencers across YouTube, Instagram, and TikTok. Sports content commands strong engagement from male-skewed, purchase-ready audiences with high affinity for performance gear and sports brands.

Sports Rate Ranges
Instagram Post $150K – $5.0M
Cristiano Ronaldo
Sports
Cristiano Ronaldo
922M total reach
From $500K/post
Lionel Messi
Sports
Lionel Messi
622M total reach
From $300K/post
Neymar Jr.
Sports
Neymar Jr.
303M total reach
From $200K/post
LeBron James
Sports
LeBron James
263M total reach
From $300K/post
Stephen Curry
Sports
Stephen Curry
81M total reach
From $100K/post
Kevin Durant
Sports
Kevin Durant
45M total reach
From $100K/post
Serena Williams
Sports
Serena Williams
36M total reach
From $80K/post
Roger Federer
Sports
Roger Federer
48M total reach
From $120K/post
Rafael Nadal
Sports
Rafael Nadal
60M total reach
From $100K/post
Virat Kohli
Sports
Virat Kohli
376M total reach
From $250K/post
MS Dhoni
Sports
MS Dhoni
97M total reach
From $100K/post
Usain Bolt
Sports
Usain Bolt
38M total reach
From $50K/post
Conor McGregor
Sports
Conor McGregor
77M total reach
From $150K/post
Kylian Mbappé
Sports
Kylian Mbappé
123M total reach
From $150K/post
Erling Haaland
Sports
Erling Haaland
44M total reach
From $60K/post
Robert Lewandowski
Sports & Lifestyle
Robert Lewandowski
48.5M total reach
From $50K/post

Sports creators attract sponsorships from equipment brands, sports nutrition companies, and betting platforms. Athlete-influencers with professional credentials typically command 2–3x the rates of non-athlete creators at comparable follower counts.

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