💄 Beauty Creators · 57 profiles
Sponsorship benchmarks for beauty and makeup creators on YouTube, TikTok, and Instagram. Beauty is the most established influencer marketing category — with well-documented CPM benchmarks and long-running brand partnership structures.
Beauty influencers typically command the highest Instagram rates in the creator economy, driven by strong visual engagement and purchase-driven audiences. Cosmetic brands including L'Oréal, Sephora, and NARS are regular spenders.
